Real Thinking

Something to Think About

21 March, 2012

We are now starting to see the fruits of all the great marketing planning and strategising that GSL and the Commission for Financial Literacy and Retirement Income have been working on. 

Simple but smart is one of the important new brand attributes – and this is the driver for a simple communications strategy. The redesigned Sorted programme is streamed under three key areas - THINK, SHRINK AND GROW.  And THINK has just launched. 

Check out the new THINK TVC, online ads and simplified Sorted branding – it’s all live now.

Read more
Published in: Real Thinking, Real Passion

A clearer view of TV

21 March, 2012

Planning great media campaigns means having access to the very best information. At GSL, we rely on the Television Audience Research Panel to make sure we’re booking the right spots and speaking to your audience.

But the way we view TV is changing. More than half the country has Sky, and more than half of those use PVR’s (Personal Video Recorders, like My Sky).

Read more
Published in: Real Results, Real Thinking, Real Media

Get the Girls Out!

14 February, 2012

It’s time to get the girls out. At least that’s the latest message in the refreshed BreastScreen Aotearoa campaign coming from the National Screening Unit.

Read more
Published in: Real Passion, Real Thinking

Make the Most of Summer

26 January, 2012

Enjoy A Measles-Free SummerIt’s not yet the end of January and already the first campaign we’ve produced wholly in 2012 is up and running. Measles-Free Summer is a Ministry of Health initiative to promote measles immunisations among teenagers and adults.

Delivered on Facebook, the Measles-Free Sumer campaign promotes the many exciting things that you can do in the Kiwi summer – from Big Day Out to the Auckland Lantern Festival – and how gutting it would be to miss out because of measles.

Already the campaign has reached over 200,000 Kiwis encouraging them to get immunised and make sure they don’t miss out on summer. Check it out for yourself at www.facebook.com/measles.free.summer.

Read more
Published in: Real Results, Real Thinking, Real Passion