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Real Results

A clearer view of TV

21 March, 2012

Planning great media campaigns means having access to the very best information. At GSL, we rely on the Television Audience Research Panel to make sure we’re booking the right spots and speaking to your audience.

But the way we view TV is changing. More than half the country has Sky, and more than half of those use PVR’s (Personal Video Recorders, like My Sky).

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Published in: Real Results, Real Thinking, Real Media

Looking Good Baby!

12 March, 2012

Looking Good Baby! Breastfeeding NZ.

The Ministry of Health ran a promotion on their Breastfeeding NZ Facebook page this summer. The regional photo competition proved a real hit with mums and their supporters – with almost 13,000 visits during the competition and a daily social reach of up to 256,000!

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Published in: Real Results

A Healthy Summer Campaign

05 March, 2012

Healthline moved online over summer, launching their first national digital campaign. The new campaign was an opportunity to promote the newly updated Healthline webpages and to remind us all to take the Healthline number – 0800 611 116 – away with us over summer.

This latest campaign was the first time Healthline’s media activity promoting the service and their key messages was focused exclusively on the web and mobile.

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Published in: Real Results

Minister takes the cake

22 February, 2012

Health Minister Tony Ryall and Emily Cotton At Healthline

We were thrilled to join the Health Minister Tony Ryall and the Medibank team to celebrate the 2.5 millionth Healthline call this month. The Minister visited the Healthline offices and presented flowers to Frith Walker who took the 2.5 millionth call.

Healthline General Manager Davis Lemke welcomed the Health Minister to the celebration although the show was most definitely stolen by Emily Cotton, a young girl whose life was saved by the Healthline service. She delighted staff, guests and media with her great appreciation for the cake – before and after she cut it with the Minister.

Well done to all at Healthline on 11 years of great service. It's great to be part of your story.

 

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Published in: Real Passion, Real Results

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