Real Passion

Something to Think About

We are now starting to see the fruits of all the great marketing planning and strategising that GSL and the Commission for Financial Literacy and Retirement Income have been working on. 

Simple but smart is one of the important new brand attributes – and this is the driver for a simple communications strategy. The redesigned Sorted programme is streamed under three key areas - THINK, SHRINK AND GROW.  And THINK has just launched. 

Check out the new THINK TVC, online ads and simplified Sorted branding – it’s all live now.

Minister takes the cake

Health Minister Tony Ryall and Emily Cotton At Healthline

We were thrilled to join the Health Minister Tony Ryall and the Medibank team to celebrate the 2.5 millionth Healthline call this month. The Minister visited the Healthline offices and presented flowers to Frith Walker who took the 2.5 millionth call.

Healthline General Manager Davis Lemke welcomed the Health Minister to the celebration although the show was most definitely stolen by Emily Cotton, a young girl whose life was saved by the Healthline service. She delighted staff, guests and media with her great appreciation for the cake – before and after she cut it with the Minister.

Well done to all at Healthline on 11 years of great service. It's great to be part of your story.

 

Published in: Real Passion, Real Results

Get the Girls Out!

It’s time to get the girls out. At least that’s the latest message in the refreshed BreastScreen Aotearoa campaign coming from the National Screening Unit.

Make the Most of Summer

Enjoy A Measles-Free SummerIt’s not yet the end of January and already the first campaign we’ve produced wholly in 2012 is up and running. Measles-Free Summer is a Ministry of Health initiative to promote measles immunisations among teenagers and adults.

Delivered on Facebook, the Measles-Free Sumer campaign promotes the many exciting things that you can do in the Kiwi summer – from Big Day Out to the Auckland Lantern Festival – and how gutting it would be to miss out because of measles.

Already the campaign has reached over 200,000 Kiwis encouraging them to get immunised and make sure they don’t miss out on summer. Check it out for yourself at www.facebook.com/measles.free.summer.

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