Get the Girls Out!

It’s time to get the girls out. At least that’s the latest message in the refreshed BreastScreen Aotearoa campaign coming from the National Screening Unit.

The latest phase in the BSA campaign has well-known TV Aunties Ella Henry and Whetu Fala getting out and about talking to men and women about the importance of breast screening.

We worked with the National Screening Unit to develop a new and engaging way to motivate women to get themselves screened – and to get their partners and family involved too.

There are three awesome new TV ads, along with radio and print. We’re sure they’ll result in more and more women getting the girls out – finding breast cancer early and ultimately saving lives.

And to make it even easier, BreastScreen Aotearoa have launched a new freephone number – 0508 THE GIRLS!

The campaign launches 12 February. Check out the first ad on the NSU website.