Real Spiel

Introducing Pip

30 April, 2012

We're thrilled to welcome Pip Sloan to the team. Pip is a very experienced account manager who has worked in both design and advertising. She is a positive person and a natural problem solver who has the great skill of being able to keep calm under pressure.   

Pip has a strong eye for design so has great skills with working to achieve the best with creative teams. We’re already enjoying having Pip as part of our team.

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Published in: Real People

Click to Quit

05 April, 2012

Quitline mobile siteQuitline has launched a new mobile version of its website which offers a slimmed down version of the existing site.  It focuses on key tools and advice to help people quit smoking whilst on the move:

> Quit Blogs
> Quit Stats
> Quit Coach
> Txt2Quit
> Subsidised patches, gum or lozenges
> Quit Tip emails as well as a pack of quitting resources.

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Published in: Real Media

Something to Think About

21 March, 2012

We are now starting to see the fruits of all the great marketing planning and strategising that GSL and the Commission for Financial Literacy and Retirement Income have been working on. 

Simple but smart is one of the important new brand attributes – and this is the driver for a simple communications strategy. The redesigned Sorted programme is streamed under three key areas - THINK, SHRINK AND GROW.  And THINK has just launched. 

Check out the new THINK TVC, online ads and simplified Sorted branding – it’s all live now.

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Published in: Real Thinking, Real Passion

A clearer view of TV

21 March, 2012

Planning great media campaigns means having access to the very best information. At GSL, we rely on the Television Audience Research Panel to make sure we’re booking the right spots and speaking to your audience.

But the way we view TV is changing. More than half the country has Sky, and more than half of those use PVR’s (Personal Video Recorders, like My Sky).

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Published in: Real Results, Real Thinking, Real Media

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