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Leigh Graham Managing Director

Leigh is our leader. She is one of New Zealand’s most experienced advertising specialists. She set up GSL in 1998 to deliver the best strategically led advertising, marketing and communications solutions – building on a successful career with Wellington’s largest advertising agency. Leigh’s focus is on strategy – she steers the team to focus on outcomes, and real results.
Jodi Macauley General Manager

Jodi is the master of organisation. Her role is to run the agency on a day-to-day basis – ensuring the staff and systems are humming along so that we can deliver the best for our clients. Jodi is also a highly experienced media practitioner and has overall responsibility for the media product from GSL.
Simon Ashley Marketing & Relationship Manager

Simon is our marketing man. His role is to open new doors – both internally and externally for GSL and our clients. He has many years of experience in marketing and business development, both in NZ and the UK. Simon's role also involves giving particular focus to exploring new opportunities, developing innovative marketing solutions and overseeing our key strategic relationships.
Tim Antric Strategic Planner & Digital Leader

Tim is our academic. He is the master of research, exploration and insights. Tim has a wide range of public sector experience and has led the development and implementation of numerous marketing plans for our clients. Tim is also our digital guru. He is immersed in the digital world and continues to amaze us with new ways we can use technology to connect successfully.
Julie-Ann Hedges Media Director

Julie-Ann is a talker – she’s always on the phone. She’s developed the best relationships with the media and is always challenging them to make her ideas work. She’s relentless and the results show in her work. Julie-Ann has over 20 years media experience in both advertising agencies and within media companies. She is renowned for her bubbly personality and creative media approaches.
Katrina Richmond Media Director

Katrina is the perfectionist. She explores every angle, checks out every opportunity. Katrina is a reader – she brings a wider perspective to each challenge and will deliver work with depth and innovation. She is well respected within the industry as someone who has inspired so very many people over her 20 years in media – and she’s great to work with.

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